• Lars Christensen

You don't have to be great to start, but you have to start to be great! - 2 minute read


This book is supposedly marketing guru Seth Godin's favorite book. And, if you are not familiar with 'super salesman' and motivational speaker Zig Ziglar, his book "Secrets of closing the sale" is a fantastic introduction that will elevate your sales game. Don't forget, as Zig Ziglar says; we are all in sales.

This book will arm you with all the tools to become a great salesperson. Full of stories and illustrations, you will get strategies and guidelines to increase productivity and professionalism. Get Secrets of closing the sale on Amazon.

My notes and thoughts:

  • Five reasons people don't buy. No need, no money, no hurry, no desire, and no trust.

  • The minute the value equals the price, you have a prospect. Concentrate on value.

  • Break cost down to the smallest chunk — $2600 a year, $216 a month, only $7 a day.

  • State the benefits of what the customer has today, then paint a picture of the future of your product features added.

  • Make sure everyone agrees on terms before handshakes.

I know you will not regret buying this book unless you don't read it, of course. Let me remind you of the title of this article "You don't have to be great to start, but you have to start to be great"~ Zig Ziglar

Have a fantastic day! Best, Lars

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