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  • Writer's pictureLars Christensen

It is not how good you are, it's how good you want to be by Paul Arden

I finished this book in March 2022. I recommend this book 4/10.

This book provides some solid work and life lessons. It is a short read built around a quote, a short sentence, and a powerful image to go with it.

You can get your copy here.

My notes and thoughts:

  • Energy—It's 75% of the job. If you haven't got it, be nice.

  • Do not seek praise; seek criticism. Instead of seeking approval, you ask, "What's wrong with it? How can I make it better?

  • It's all my fault—Extreme ownership in everything you are involved in, own it!

  • Do not covet your ideas. Give away everything you know, and more will come back to you.

  • Don't look for the next opportunity. The one you have in hand is the opportunity. Whatever is on your desk right now, that's the one. Make it the best you possibly can.

  • FIND out what's right about your product or service and then dramatize it like a cartoonist exaggerates and action. AVOID knocking the competition. It usually serves to publicize them rather than you.

  • Don't hand your work over to a supplier hoping that they will produce magic. Suppliers are only as good as you are.

  • Don't try to win awards. Awards are judged in committee by consensus of what is known. Be true to your subject, and you will be far more likely to create something that is timeless.

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