Lars Christensen
How and Why: Autodesk Desktop Subscription Licenses

Why… Most CAD software used today hit the market a long time ago when desktop computers did not exist in the home, and the internet was a flaky experiences that at its best served as email traffic and chat room noise. So software companies purchased pretty card board boxes and stuffed them with discs, and maybe if you were lucky, a mousepad and software shortcuts printed on heavy thick paper. Luckily the internet have tremendously improved, it has made it so much easier to use products and get service. People favor downloading their products over waiting to receive a disc in the mail (my latest laptop did not even ship with a DVD drive, talk about a para-dime shift). Now, it’s easy to eliminate millions of software boxes that is shipped to people who throw them in the corner of a closet, answer; just make everything a download option. But, Desktop Subscription offers some really great benefits over perpetual licensing. 1st it offers you a flexible pricing, that will let companies pay for what they exactly use. Last month I visited a previous employer of mine and, the owner told me that one department had not managed to upgrade their CAD/CAM software as was planned and paied for over 4 years ago. With the pay-as-you-go option you pay as you use the software. If you get busy you can ramp up on software, and if you get slow you can cancel the software instead of having it sitting on the self. It is like a GYM membership, paying monthly is a benefit when we get further away from the New Years and we might not chase the threadmill so often anymore. But it’s not just about pricing and shipping DVDs in a box. Subscription with cloud services provides better customer service. There is no need for complex network licensing and home use licenses. Critical software updates are now pushed directly to the end user when available. This also means that if there is a bug that might only effect a few hundred users at this moment. Autodesk can push a fix that will immediately go to every installation. What do you want, smoke signals, emails or calls from your reseller telling you install new patch because of and issue, or “Yes, there was a problem, but we fixed that for you about 2 weeks ago”? Honestly, I hope every software company will go to this platform. Autodesk Product Design Suite Pricing
