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Writer's pictureLars Christensen

Leaders Read#62


👋 Hello everyone,


Niccolo Machiavelli said, "I'm not interested in preserving the status quo; I want to overthrow it."


Here are a couple of resources you might have missed:


 

📚 Book Summary:


This week's book is "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.


The six strategic pathways outlined in this book will enhance your strategic thinking. You'll learn how to map out your business against your competitors, providing you with a vision of how to move from a competitive landscape to defining your undisputed territory. This book has become a "must-read" by anyone looking to identify new strategies and redefine their market and growth.


One of my favorite takeaways from the book is this:

"To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look at non-customers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. That allows companies to reach beyond existing demand to unlock the new mass of customers that did not exist before."


✅ Actionable advice:

These leadership principles extend beyond your market and serve as a call to action for all leaders to challenge the status quo. Flip things upside down and turn traditional wisdom on its head. This is Australian Casella Wines, who blew up the US market with Yellow Tail by targeting consumers of wine alternatives like beer, spirits, and ready-to-drink cocktails. Or, Swedish IKEA transforming the furniture industry by offering low-cost, flat-packed furniture that customers could easily fit in the trunk of their small European cars. This is you, as a leader, redefining your value proposition to value innovation and pushing the boundaries of conventional rules.


 

🧠 5 things I'm thinking about (November 22, 2024)


1.Scale Enablement Communication

2.Self-Development Focus

3.End of Year Review Season is here

4.Advanced Troubleshooting Enablement

5.Finished Strategy Execution Module 4


Reading "Magic Words" by Jonah Berger.


 

Have a great week!

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