• Lars Christensen

Exploiting Chaos by Jeremy Gutsche


I finished this book in March 2022. I recommend this book 4/10.

Jeremy Gutsche is a great keynote speaker. This book follows a similar style as his keynotes, where he uses vibrant images. The book does a great job delivering "punchy" content in the beginning, like "There is comfort in chaos," followed by insights on how to be adaptable. But, the book fizzles about halfway through.


You can get your copy here.

My thoughts and notes:

  • P30-There are no industries or professions immune to the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons.

  • P31- "We now accept the fact that learning is a lifelong progress of keeping abreast of change. And the most pressing task is to teach people how to learn."~ Peter Drucker.

  • P49- Culture eats strategy for breakfast. Organizational culture can either enable or destroy your ability to create change.

  • P65-Understand the pattern of disruption:

  • Disruptors enter a market incumbents don't care about

  • Entrants grow as incumbents flee

  • The incumbent hits a ceiling

  • P71-Exploit crisis to accelerate change:

  • Crisis reduced our time to market

  • Crisis let our team coordinate and cut through red tape

  • Crisis enhanced our tolerance for risk

  • Crisis forced us to relearn what our customers wanted

  • P72- "If I could have chosen not to tackle the IBM culture head-on, I probably wouldn't have... changing the attitude and behaviors of hundreds of thousands of people is very, very hard. [Yet] I came to see in my time at IBM that culture isn't just one aspect of the game—it is the game." ~Louis Gerstner, CEO

  • P91- "Many of life's failures are people who did not realize how close they were to success when they gave up."~ Thomas Edison

  • P145- The problems you are solving have likely been tackled in parallel industries. Open the door to new methodologies.

  • P149- Send handwritten notes instead of memos, keep meetings conversational, and encourage dialogue up and down the corporate ladder.

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