• Lars Christensen

Think Differently with Blue Ocean Strategy- 1 minute


Another influential book to start the year 2020! Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is full of strategic tips for companies to leave the competition behind and find new opportunities.

Henry Ford did not invent the automobile, Chrystler did not design the first mini-van and Pepsi was trailing Coca Cola by 72 years when they opened their doors. Still, these three companies were able to dominate their competitive oceans by painting them blue. Blue Ocean Strategy on Amazon

My notes and thoughts:

  • Path1 for finding Blue Ocean: Look across alternative industries

  • Path2 for finding Blue Ocean: Look across groups within industries

  • Path3 for finding Blue Ocean: Look across the chain of buyers

  • Path4 for finding Blue Ocean: Look across complementary products and services

  • Path5 for finding Blue Ocean: Look across functions or emotions

  • Path6 for finding Blue Ocean: Look across time

Get this book and challenge the status quo.

Have an awesome day! Best, Lars

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